PROGRAMME OF THE INTERNATIONAL SCIENTIFIC CONFERENCE , 25 – 26 May 2021

Programme of the INTERNATIONAL SCIENTIFIC CONFERENCE

«Smart sustainable EU cities»

Moscow, RUDN University,
May 25 – May 26, 2021;

Mikluho-Maklay st. 6

The conference is realized in the frame of Jean Monnet project “Introduction of EU Sustainability strategies for Indonesia and Russia / RESTIR”.

Working Languages – Russian, English

 May 25, 2021 (Online)

PLENARY SESSION

Moderators – Head of the international Department of the Faculty of Economics, RUDN  Ekaterina A. Degtereva, Head of marketing Department, prof., PhD, RUDN  Alexander M. Zobov

 SUSTAINABLE DEVELOPMENT AND “SMART CITIES” IN EU

11.00-11.10 Greeting of the Dean of Faculty of Economics, Yury Moseikin
11.10 – 11.25 Alexander Zobov (Head of the Department of Marketing, RUDN, Russia) – Development of megapolis cities in the XXI century
11.25 – 11.50 Maria Tislenko (PhD Student, Department of Geography and Regional Economics, RUDN, Russia) – Strategies for Promoting Smart Cities in Developed and Developing Economies: Comparative Analysis
11.50 – 12.10 Tatiana Kreydenko (Associate Professor, Department of Industrial Markets, Financial University of the Government of the Russian Federation, Russia) – Modern urban mobility as a factor of sustainable development of “smart cities” in the European Union
12.10 – 12.30 Vasily Starostin (Head of the Department of Advertising and Business Communications at the State University of Management, Russia ) – Transformation of marketing technologies in the era of machine Intelligence
12.40-12.55 Nikita Shapovalov (B2B Customer Experience Analytics Manager) – Development of the digital ecosystem of the mobile operator company in the metropolis
12.55 – 13.35 – Lunch
B.   MODERN UNDERSTANDING OF THE SOCIO-ECONOMIC IMPACT OF SMART CITIES»
13.35 – 13.50 Italy professor………………………………………………….
13.50 – 14.05 Nursultan Shurenov ( Department of Marketing, Al-Farabi National University, Kazakhstan)- Smart city marketing and its conceptual foundations (on the example of Almaty)
14.05 – 14.15 Denis Bragin (Head of Corporate Business Department, JSC “Solidarity” Commercial Bank, Russia) – Development of electronic services of a commercial bank in a megalopolis ” Ekaterina
14.15 – 14.30 Ivanova (Associate Professor, National Research University Higher School of Economics, Russia) – A transformational path to Sustainability of a leading national university in a megalopolis on the example of the Higher School of Business of the Higher School of Economics
14.30 – 14.45 Emanuel Isidori (Professor, Foro Italico University of Rome) – Knowledge gaps in sustainable urban development
14.45 – 15.05 Dmitry Turusin (co-founder of Krostu, Russia) – Modern tools of corporate training in the megalopolis on the example of Moscow
15.05 – 15.25 Elena Fedorenko (Senior lecturer of the Department of Marketing, RUDN, Russia) – Prospects of digital marketing in the world of ” Smart Cities»

May 26, 2021 (Online)

  1. Applied analysis of Smart City sustainability policies in the EU

Moderators – Head of the international Department of the Faculty of Economics, RUDN  Ekaterina A. Degtereva, Head of marketing Department, prof., PhD, RUDN  Alexander M. Zobov